In w/ Bob & Dave on Netflix (in the US), among the first skits is one about men playing poker who have unrealistic dreams. One guy is Jewish and wants to become the first pope. Another guy wants to move to Hollywood and become a big movie director. Another wants to become a judge. They make fun of the guy who wants to stop eating meat.
The world is inverted, absurd goals are realistic and realistic things are absurd. They make fun of him for saying he will quit meat. They order a pizza with pepperoni and he he can't hold onto his resolution. And the others go on to do what they said they would do.
They are mocking how hard it is to quit meat, though with the American mindset it's more realistic to dream big, the idea of the American dream, you can do what ever you set your mind to. But not eating meat is crazy, undoable.