Gregory Burdulis TEDxBoulder Video

I like the calm and pace of his presentation, it's not jam packed, he's really simplified the story to the important things.  I find it so interesting that he's entering the world with what he's gotten from the monastery, the cave and the hermitage.  Advertising no less.  I watched commercials yesterday during the Knicks season opener.  One comercial copied the drawing I recently saw in video about the high price of materialism.  I saw Charles Barkley, who claimed not to be a role model, encourage me to join weight watchers because he is a role model.  Advertising can co-opt any message and twist it into materialism.  It's insidious.  Bringing mindfulness to a big advertising agency is a nobel cause, but can that transcend the whole project?  The whole project is to sell something.  Feels like mind pollution to me, clutter.  I wish I could have back the space in my mind that has selling jingles.  More mindfulness in selling?  That could go both ways.  I hope what they uncover is more compassion as wel, but personally I don't think it's just mindfulness.  There's also the cultivation of positive emotion.  I feel like ethical and spiritual development is important too.  Hopefully he can uncover some of that, there.  I'd like to hear about that tension.  I'd like an update on what he's learned after he's done it for a while.  Anyway, an interesting video.  He's a brave man in a way, going into the belly of the beast.  Good luck.